Question 1

What exactly is in-cab advertising?

Accepted Answer

A high-resolution digital screen is mounted inside a cab, in the rider's natural line of sight. Your creative plays on a loop during the ride, typically surfacing three to five times across an average Hyderabad journey. It is broadcast media with a captive, seated audience rather than a passing glance.

Question 2

How quickly can a campaign go live?

Accepted Answer

Once the insertion order is signed and creatives are approved, campaigns typically go live within three business days. Creative moderation clears in about one business day, and scheduled playlists reach every paired screen on the next sync cycle.

Question 3

Is there a minimum spend or campaign length?

Accepted Answer

The smallest bookings we run are two-week flights on a defined zone. Shorter activations are possible for launches and events, but they carry a setup premium because inventory has to be pulled out of longer flights.

Question 4

Where do your screens operate?

Accepted Answer

Our network is concentrated in Hyderabad, covering the high-density corridors: HITEC City, Gachibowli, Madhapur, Banjara Hills, Jubilee Hills, Begumpet, the airport corridor and the major retail and hospital clusters. Route and zone-level targeting is available inside those corridors.

Question 5

Can I target specific routes or times of day?

Accepted Answer

Targeted advertising is possible, however our studies indicate that for a brand to be known and well established in the city where connectivity is not an issue and people are willing to travel, targeted advertising can be considered old dated.

Question 6

How do you count impressions?

Accepted Answer

We separate measured data from modelled data. Plays, screen-hours and uptime come directly from proof-of-play logs on the player. Impressions and reach are modelled from those plays using documented ride occupancy and duration assumptions. Every report states which figures are measured and which are modelled.

Question 7

What reporting do I get?

Accepted Answer

Advertisers get a live dashboard in the Customer Portal covering plays delivered, active screens, uptime, zone distribution and pacing against the booked volume, plus a downloadable end-of-campaign report with proof-of-play records.

Question 8

What happens if screens go offline?

Accepted Answer

Players cache their playlist and continue playing through coverage gaps, syncing logs when connectivity returns. We target 95% network uptime monthly. If delivered plays fall below 95% of the contracted volume we extend the flight or issue a pro-rata credit.

Question 9

What creative formats do you accept?

Accepted Answer

MP4 video encoded with H.264, or static JPG and PNG at the resolution listed in your media kit. Creatives play without audio, so the message has to work silently — large type, high contrast, one idea per frame.

Question 10

Can I change creatives mid-campaign?

Accepted Answer

Yes. Upload a replacement in the Customer Portal, and once it clears moderation it rolls out on the next sync. Swaps do not require a new booking, which makes the format useful for weekly offers and A/B tests.

Question 11

Do you help produce the creative?

Accepted Answer

We share a spec pack and layout guidance with every campaign, and will flag legibility problems during moderation. Full production is available as a paid add-on and is listed explicitly on the insertion order when included.

Question 12

How is a campaign priced?

Accepted Answer

Billing is per screen, per month, with a minimum of 100 screens required to launch a campaign. Final quotes are built around your brand, budget, flight duration and exposure needs, and confirmed on the insertion order — contact sales for a custom tailored output.

Question 13

When do I pay?

Accepted Answer

Invoices are raised in INR and payable within 15 days unless your insertion order states otherwise. GST and applicable statutory taxes are charged in addition to listed rates.

Question 14

I run a fleet. What does joining involve?

Accepted Answer

We install the screen, mount and player at no hardware cost to you, verify the fitting, and enrol the vehicle in the network. You keep the screen powered and unobstructed during active hours.

Question 15

Does the screen disturb riders or drivers?

Accepted Answer

No. The screen plays silently, is positioned outside the driver's field of view, and dims automatically at night. There are no cameras or microphones in the unit.

Question 16

Do you track riders?

Accepted Answer

No. Our players carry no cameras, microphones or audience sensors, and we do not capture device identifiers. The only continuous data we collect is device health telemetry and vehicle GPS, both tied to the vehicle rather than to any person.

Questions, answered plainly

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