Why In-Cab

The case for advertising inside the ride

Rider psychology, the gaps in legacy media, who you reach and how a campaign moves people from exposure to action.

Target Audience

Who we reach and why it matters

Undistracted, city-wide, and reachable at scale.

Primary — local travellers

Daily commuters and locals in Hyderabad cabs — working professionals, shoppers, and decision-makers who spend 15–30 minutes per ride.

Secondary — non-local travellers

Working professionals travelling from other places, plus in-cab co-passengers along for the ride.

Why this audience is valuable

They are undistracted, city-wide, and reachable at scale — with 15–30 minutes of dwell time on every single ride.

Let's put your brand in every ride.

Talk to us
Audience

Who you reach on every route

Broad, real-world demographics — not an algorithmic slice of them.

All age groups

Students, professionals, families and seniors.

All genders

Balanced, unfiltered reach across every rider.

Local commuters

Daily city travel inside your catchment area.

Cross-state travellers

Outstation and airport journeys with longer exposure.

Daily cab users

Repeat Riders. Unlimited Loops. Endless Brand Visibility.

For Creators & Influencers

Take your channel off the feed and into the city

Thousands of riders a day, no scroll, no skip. Turn ride time into follower time.

Promote my channel
  • Promote your online business on digital screens
  • Increase online visibility beyond the feed
  • Build a stronger, wider audience reach
  • Gain real traction from offline discovery
Ideal Customer

Brands that seek high reach and recognition across Hyderabad

Who we build for, what they were solving, and why they move to in-cab screens.

Ideal customer profile
  • What problem were they trying to solve?
    Low engagement from digital ads and hoardings — we provide a mixed solution.
  • Who makes the decision?
    You decide, we follow.
  • Are they switching?
    Yes — from generic OOH to targeted in-cab screens. In countries like the UAE & USA it is an established working model.
  • What tools do they already use?
    Social ads, billboards, and radio.
  • What alternatives did they consider?
    Metro ads and cinema ads.
  • What made them choose in-cab?
    Captive audience, repeated exposure, and monthly analytics.
Demographics
Business size
Local, national & international brands within Hyderabad
Location
Hyderabad, Telangana
Business revenue
Flexible budgets — from startups to established enterprises
Characteristics
High brand recall, lead generation, and city-wide coverage
Competition
No competitors — it is the first of its kind in India
Sentiment analysis
0%
Recall
of surveyed riders in the USA and UAE recalled at least one ad seen during their cab ride.
Challenges

Is your brand facing these challenges?

Most growing brands struggle with the same gap — visibility that converts into genuine recall.

Want to showcase products to everyday commuters?

Want to increase sales?

Outdoor advertising feels too expensive?

Want people to actually know your brand?

Looking for city-wide brand awareness?

The Gap

Where existing advertising falls short

Hoardings buy location. Social buys impressions. Neither reliably buys recall.

Outdoor Media & Hoardings

Static reach, fixed to one spot

  • High advertising cost
  • One location only
  • Static advertising
  • Limited engagement
  • Visibility limitations
  • Traditional approach
  • Limited product storytelling
Social Media Advertising

Scrollable, skippable, algorithm-led

  • High skip rates
  • Low attention span
  • Weak brand engagement
  • Algorithm dependency
  • Increasing marketing expenses
  • Influencer dependency
  • High campaign costs
  • Inconsistent ROI
  • Limited public trust
Channel comparison

How the three channels stack up

  • In-cab screens
  • Social media
  • Hoardings / OOH
Attention held
In-cab screens
92%
Social media
34%
Hoardings / OOH
21%
Brand recall
In-cab screens
85%
Social media
41%
Hoardings / OOH
29%
Skip resistance
In-cab screens
100%
Social media
12%
Hoardings / OOH
55%
Cost efficiency
In-cab screens
78%
Social media
52%
Hoardings / OOH
30%
Engagement path
In-cab screens
74%
Social media
60%
Hoardings / OOH
18%

Indexed comparison based on in-cab dwell time, rider sentiment surveys and published OOH/social benchmarks.

Competitive Landscape

High innovation meets a simple experience

Unlike cluttered smartphone ads or static hoardings, we deliver dynamic content in a captive environment — an engagement strategy built for leads and conversions.

Banners / Hoardings
Traditional and static
Smartphone Ads
Complex and skippable
In-Cab Advertising
Cost efficient and city wide coverage
Radio
Traditional and no visual experience
Digital Hoardings
Expensive and less coverage
Consumer Psychology

Why in-cab advertising actually works

Brand recall over impressions. Quality over quantity.

Repetition builds recall

Repeated exposure strengthens subconscious brand memory.

Familiarity wins

Consumers remember frequently viewed advertisements far better.

Captive attention

A seated, captive audience pays significantly more attention.

Attention to recognition

Higher attention converts directly into stronger brand recognition.

Uninterrupted exposure

In-cab environments deliver undistracted, continuous exposure.

Place your brand at the best spot

Screens sit at eye level right in front of the backseat rider — the single best spot in the journey for your brand.

Campaign Funnel

How brands move from awareness to action

Awareness, consideration and decision — each stage measured end to end.

Funnel at a glance
QR scans & engagementTracked
Qualified leadsReported
What gets measured
  • Runtime per creative, per screen, per day.
  • Loop counts and exposures per ride.
  • QR scans attributed to each campaign.
  • Monthly ROI report delivered to your inbox.
Awareness

Build awareness

High-resolution video and static ads run on 100 screens across Hyderabad.

Atleast 3-5 full loops per 20 minutes drive.

Consideration

Drive direct engagement

QR codes on every screen drive direct engagement.

Riders scan to visit your site, claim offers, or follow your brand.

Decision

Measure and renew

Monthly analytics reports show runtime, impressions, engagement rates, and ROI.

Brands optimise and renew with confidence.

Let's Put Your Brand in Every Ride!