Field notes on in-cab advertising, transit media planning, DOOH measurement and the psychology of attention inside a moving vehicle.
A simple primer on the screen inside the ride — the format, the inventory, the buying model, and the questions every marketer should ask before booking a campaign.
Attention is not a number you buy, it is a state you inherit. What dwell time, low-attention processing and repetition tell us about advertising inside a moving vehicle.
Digital out-of-home reporting mixes what is measured with what is estimated. Knowing the difference is what makes a report credible.
The design rules for in-cab are closer to signage than to film. Contrast, one idea, no sound, and a brand asset that survives a two-second glance.
In-cab screens work hardest when they are sequenced with search, social and retail activity. A simple framework for briefing, flighting and connecting channels.
A city of long cross-town commutes, dense employment corridors and a large ride-hailing base. What makes Hyderabad well suited to screens inside vehicles.
Tell us the corridors you want to own and we will map the inventory, loop share and reporting plan.