Terms & Conditions

DP Ads operates a network of digital screens installed inside partner cabs, plus the software that schedules content, distributes it to players, and reports playback. We provide advertising inventory, campaign management tooling, and reporting. We do not provide creative production unless it is explicitly listed on your insertion order.

• A campaign is confirmed when the insertion order is signed and the first invoice is settled.
• Inventory is reserved by screen count, duration and daypart, not by exact vehicle.
• Cancellations more than 14 days before the start date are refunded in full, less any production costs already incurred.
• Cancellations within 14 days of the start date are billed at 50% of the campaign value.
• Campaigns already live may be paused, but reserved inventory is not credited back.

All creatives pass moderation before they go live. We may reject or pull content that breaches these standards, and you remain responsible for the rights to everything you upload.

• Accepted formats: MP4 (H.264) and static JPG/PNG at the resolution given in your media kit.
• No audio is played in-cab; creatives must communicate without sound.
• No content that is unlawful, obscene, defamatory, misleading, or that infringes third-party rights.
• No political advertising, gambling, tobacco, or content restricted under Indian advertising codes.
• You warrant you own or are licensed to use every asset, mark and likeness you supply.

We target 95% network uptime measured monthly across the screens assigned to your campaign. Vehicles go off-road, drivers take leave, and mobile coverage varies — where delivered plays fall below 95% of the contracted volume, we extend the campaign or issue a pro-rata credit at our discretion. Reporting is based on proof-of-play records from the player, which are the definitive record of delivery.

Play counts, uptime and screen-hours are measured. Impressions and reach are modelled using average ride occupancy and duration assumptions that are documented in every report. Modelled figures are estimates for planning and comparison; they are not audited audience currency and must not be presented as such to third parties.

• Invoices are raised in INR and are payable within 15 days unless your insertion order says otherwise.
• GST and applicable statutory taxes are charged in addition to listed rates.
• Overdue amounts may attract interest at 1.5% per month and can result in suspension of live campaigns.
• Rate cards published on the pricing page are indicative and confirmed only on the insertion order.

• Screens, mounts and players remain the property of DP Ads for the term of the partnership.
• Partners agree to keep the screen powered, unobstructed and free from tampering during active hours.
• Revenue share is calculated on verified screen-hours and paid monthly in arrears.
• Damage caused by negligence or deliberate tampering may be recovered from pending payouts.
• Either party may exit with 30 days' notice; hardware is de-installed by our field team.

Accounts are issued to named individuals and must not be shared. You are responsible for activity under your credentials. Automated scraping, penetration testing without written permission, attempts to access another tenant's data, and reverse engineering of the player protocol are all prohibited and may result in immediate termination.

Our aggregate liability arising out of any campaign is limited to the fees paid for that campaign. We are not liable for indirect or consequential loss, including lost profits, lost sales or reputational harm. Nothing in these terms excludes liability that cannot be excluded under Indian law.

DP Ad Spaces is committed to maintaining responsible and compliant advertising practices. Campaigns will be executed in accordance with applicable Indian advertising and consumer protection regulations, including:

• Advertising Standards Council of India (ASCI) Guidelines
• Consumer Protection Act, 2019
• Information Technology Act, 2000

We are committed to ensuring that all advertisements remain lawful, ethical, transparent, and consumer-friendly.

These terms are governed by the laws of India. The courts at Hyderabad, Telangana have exclusive jurisdiction over any dispute. Questions about these terms: dpads.india@gmail.com.